ONE

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And another thing...

Notions of "independence" -- a trope which continues to mobilize new participation in and the development of the Web -- is a familiar feature of the rhetoric of rock. Shared, too, is the rhetoric of personal transformation -- the sense that the Web (like rock) can change your life. And like rock with its do-it-yourself ethos, the discourse about hypertextual links implies that with a click of the mouse one can, in the words of an MTV ad, " make your own rules."

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