Extended
Reach
More than 60 years
later,
Broadcast.com
<http://broadcast.com/>
a company
that
claims
to deliver "more live
and
on-demand broadcasts
with
more viewers
and
listeners
than any other company
in
the world,"
makes
fundamentally the same
pitch,
updated
for the Web and now tilted
more
towards
the office
(where
more
computers
still reside) than home:
Broadcasting
on Broadcast.com
gives
stations the
ability
to reach listeners
around
the world,
as
well as in certain locations -
such
as
office buildings -
where
broadcast signals
are
frequently unable to penetrate.
Both
stations and their advertisers
can
benefit from the value of this
extended
reach.
---------------------
---------------------------
This "extended
reach" embodied
in the spatio-temporal
capture
of the audience through
streaming media
is precisely what RealNetworks
(http://www.real.com),
developers of the Real
Player software
for downloading and
playing
virtual audio-visual
webcasts,
claims to provide content
providers
and advertisers:
"RealNetworks
is the pioneer an established market leader in streaming media
technology on the Internet. We're helping transform the Internet
into the next mass medium by making real-time,or streaming, Internet
broadcasting possible and profitable. In only four years, RealNetworks
software systems have become by far the most
pervasive method
of streaming media on the Internet and intranets."
