Total
As sound/music/text/image streams
in, consumer desire flows out and follows its course of empire
....
For example,consider Real Networks
and Rolling Stone Network/JamTV, here announcing the launch of
Rolling Stone Radio. According to Wired News,
"RSR listeners will be able to consult discographies,
articles and reviews archived on the JamTV site and rollingstone.com,
and be two clicks away from buying the recording itself at Amazon.com.
They'll also be able to rate the tunes using the Rolling Stone
star system, the "tuner" displaying an aggregation of
audience ratings in real time. The ratings will be funneled into
a database that will help determine which songs rise into heavy
rotation, or tumble off the playlist."
RSR comprises a "total
musical experience", thus providing a fluid territory where
the sovereign
consumer can navigate the streams of capital and commodities
alone in the good ship lifestyle.