Broadcast advertising originally portrayed radio as fantastic, magical. Broadcast Advertising magazine featured articles entitled "Radio's Magic Carpet: Extensive Printed Advertising Re-enforces Broadcast Campaign"; and "Putting Aladdin Lamps on the Air Puts Them into Farmers' Homes." Promoters talked about radio's "invisible" audience; how radio magically allowed the advertiser to become a "guest" in a consumer's home. More than 60 years later, Audio Net, a company that claims to deliver "more live and on-demand broadcasts with more viewers and listeners than any other company in the world," makes fundamentally the same pitch, updated for the Web and now tilted more towards the office (where more computers still reside) than home: Broadcasting on AudioNet gives stations the ability to reach listeners around the world, as well as in certain locations - such as office buildings - where broadcast signals are frequently unable to penetrate. Both stations and their advertisers can benefit from the value of this extended reach. (Audio Net Web site)

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