In this sense, writing transforms from the familiar (the canny) to the unfamiliar
(the uncanny) on a number of fronts. As writers, we then become open to new possibilities in the genre of argumenation. The traditional norms for argumentation shift as we consider how random samples juxtaposed together can produce knowledge.
The method shifts from traditional argumentative approaches like that of the syllogism or the warrant/claim to that of the groove.