Jon McKenzie is Director of DesignLab and Professor of English at the University of Wisconsin-Madison, where he teaches courses in performance theory and new media. He also coordinates the Digital Humanities Initiative. McKenzie is author of Perform or Else: From Discipline to Performance and such articles as “Global Feeling: (Almost) All You Need is Love” and “Abu Ghraib and the Society of the Spectacle of the Scaffold.” He lectures and gives workshops on smart media and performative scholarship around the world, and his experimental theory videos have been presented at major performance studies conferences in London and Santiago.